Verizon Media Deploys Next Generation Solutions for the Future of ID-Free Advertising in Southeast Asia

Verizon Media today announced the deployment of its next-generation audiences and next-generation purchases in Southeast Asia, the first two tools in its new suite of next-generation solutions. This first-to-market offer for advertisers and publishers is independent of advertising identifiers for creation, purchase or audience measurement. The Next-Gen Solutions suite is designed for the identity-less era…

Google takes action to keep advertisers happy while improving user privacy

Google signage. NurPhoto | Getty Images At Google’s annual marketing event on Thursday, the company is showing how advertisers will continue to be able to reach consumers as it reduces support for tracking cookies. Advertisers have used cookies for decades to track users across sites to target ads and measure their effectiveness. GoogleThe Marketing Livestream’s…

What role does artificial intelligence play in content recommendations?

PHOTO: Adobe Marketers see great potential value in using artificial intelligence (AI) to support the use case of recommending highly targeted content to users in real time. This use case scored the highest among the 49 use cases presented to marketers in the State of AI Marketing 2021 Report by Drift and the Marketing Artificial…

Leader in Marketing Automation, Blue Prism to Include Haptik and IN-D

Blue Prism®, a global leader in intelligent automation, announced the expansion of its Digital Exchange (DX) platform in India to help speed up customers digital transformation plans. The Blue Prism DX is an online marketplace that hosts the best pre-built artificial intelligence the skills, connectors and functions of Blue Prism and its Technology Alliance partners,…

MachineMetrics Announces $ 20 Million Series B Funding Round

News and research before you hear about it on CNBC and others. Claim your 1-week free trial for StreetInsider Premium here. Industrial data start-up paves the way for a new era of autonomous machining for manufacturers BOSTON – (BUSINESS WIRE) – Machine metrics, an industrial data startup that improves manufacturing performance through autonomous machining, today…

Latest Gartner Digital Experience Platform Report Highlights Software Market Leaders and Challenges

Gartner has released its latest report on Digital Experience Platforms (DXP), highlighting the growing need for modular and composable software solutions in the face of the pandemic and the digitalization explosion caused by the COVID-19 pandemic. The latest news from the research firm Magic Quadrant for Digital Experience Platforms 2021 lists five vendors in the…